About Simon Fujiwara

This publication is being released to coincide with the retrospective of the British-Japanese artist Simon Fujiwara at Mudam Luxembourg. It brings together a range of authors who explore Fujiwara's central themes and methods from diverse perspectives. The essays examine the structures underlying his works through the lens of topics such as psychoanalysis, iconography, branding, and marketing. In doing so, they also reflect on the conditions of artistic life and work in an increasingly mediatized world. Fujiwara's work, often described as a "distorted mirror of the 21st century," is both fascinating and unsettling. The publication invites readers to explore a complex, contradictory, and constantly evolving body of work.

Simon Fujiwara (b. 1982, London) has developed a wide-ranging body of work that encompasses performance, video, painting, and immersive installations. His work explores constructions of the self in the 21st century, particularly in relation to technology and capitalism. In 2010, he received the Baloise Prize at Art Basel as well as the Frieze Cartier Award.

Cover Titlepage Table of contents Foreword Bettina Steinbrügge The Ride of Your Life Martin Herbert Total Subsumption Kristian Vistrup Madsen Self: Or, How One Becomes What One Is Nuar Alsadir Branding Fujiwara: Portrait of the Artist as Iconologist W.J.T. Mitchell (Two) Ways of Looking Roxane Gay Facts & Figures: A Brief History on the Work of Simon Fujiwara Krist Gruijthuijsen Image Credits Simon Fujiwara Authors Acknowledgements Mudam Team Imprint