Approaching the Classroom Creatively

This book focuses on the evolving landscape of teaching and learning. It brings together an array of pedagogical materials, case studies, and stories used in teaching from around the world. By showcasing teaching-focused innovations, this book bridges gaps between institutions and across geographical boundaries, demonstrating that what may seem commonplace in one setting can be groundbreaking in another. The perpetual quest for improving student satisfaction and enhancing their learning experience underscores the need for fresh perspectives and approaches, which this book delivers with diversity. Featuring contributions from faculty around the world, this compendium is a valuable reading for early and seasoned academics who are passionate about creativity in teaching and pedagogical innovation.

Jane Neal-Smith is Reader in Management at the University of York, UK. Helena Martins is Professor of Organizational Behavior and Human Resources Management at the Polytechnic of Setúbal, Portugal.

Introduction: Approaching the Classroom Creatively Part 1: Reimagining Pedagogy through Technology and Innovation 1. Engaging Students with AI: The Pedagogical Value of Custom GPT Assistant in Marketing Learning Experience 2. Virtual Reality in Higher Education: A New Approach to Teaching Accounting 3. Simulating Global Virtual Teamwork: A Serious Game to Level Up Serious Skills 4. Enhancing Active Learning through Gamification: Developing Research Skills with an Escape Game Experience 5. Game-Based Learning: Three Projects in Innovative Pedagogy 6. Flipped, but Not Forgotten: Lessons from a Blended Learning Experience Part 2: Project-Based and Challenge-Based Learning for Real-World Impact 7. Empowering Entrepreneurial Competencies through Challenge-Based Learning: A Multidisciplinary Framework for Business Education 8. From Classroom to Startup: The Teaching of Digital Entrepreneurship through Project-Based Learning 9. Project-Based Learning (PBL) and Integration of Academic Research in Master's Classroom 10. Educating for Impact: Rethinking Corporate Social Responsibility Education in Business Schools 11. Empowering Generation Z: The Role of Challenge-Based Learning in Entrepreneurship Education Part 3: Storytelling, Creativity, and Visual Thinking 12. Once Upon a Set of Accounts: Creative Accounting in Higher Education 13. Making the Abstract Accessible: A Storytelling and Cartoon-Based Approach to Teaching Economics and Statistics 14. Not Just Numbers: Teaching Analytics as a Creative Act 15. What Does Creativity Have to Do with a Law Curriculum? Part 4: Community, Leadership, and Civic Engagement 16. From Classroom to Community: Developing Core Skills through Community-Engaged Learning 17. Bridging Futures: Cultivating Long-Term Thinking through Experiential and Transformative Pedagogy 18. Foraging Our Way in Ethics and Corporate Responsibility Education Part 5: Building Soft Skills and Employability through Experiential Learning 19. Innovative Pathways: Leveraging Experiential Learning to Prepare Gen Z for the Evolving Workplace 20. Transforming Graduate Outcomes by Adopting a Constructivist Approach to Employability Learning 21. 'Everybody Wins and Learns': Developing Real-Life Negotiation Simulation Games 22. Fewer Conflicts and More Cooperation: The Impact of the Group Contract on Collaborative Learning Part 6: Research and Reflective Learning 23. We Are All Naturally Researchers: Teaching Research in Human Resource Management with an Organic Hands on Approach 24. Integrating Design Thinking into Higher Education: From Teachers to Students 25. Building Bridges through Language: A Creative Peer Mentoring Practice for Plurilingual and Intercultural Growth 26. Final Reflections: Teaching as a Human, Reflective, and Intentional Practice