Radios Niche Marketing Revolution FutureSell

FutureSell provides radio professionals with the advanced skills and systems to turn niche marketing into a profitable approach for their own stations.

Ashley Herweg, Godfrey Herweg

Introduction; Preface; Acknowledgments; Defining Niche Marketing Opportunities; Radio's Role in Niche Marketing; Niche Marketing Research is Different; Leadership and Niche Marketing; Special Skills for Niche Marketing; The Niche Marketing Manager; Effective Niche Presentations; A Positive Glimpse into the Future; Conclusion; Suggested Further Reading; Epilogue; Appendix; About the Authors