Attitude Change

What are attitudes and how are they modified? The many opposing theories to answer this question reflects not only the complexity but also the importance of the field

Anton Pelinka

1: Models of Attitude Change: Theories That Pass in the Night; 2: The Concepts of Balance, Congruity, and Dissonance; 3: Symbolic Psycho-logic: A Model of Attitudinal Cognition; 4: Cognitive Dissonance: Five Years Later; 5: In Defense of Dissonance Theory: Reply to Chapanis and Chapanis; 6: A Reinforcement Learning Model of Persuasive Communication; 7: An Experimental Analysis of Self-persuasion; 8: Processes of Opinion Change; 9: An Uncertainty Model of Attitude Change