Power Law Strategy

Power Law Strategy shows you how to move beyond incrementalism and competition by applying the hidden principles behind exponential scale.

Most businesses try to grow by doing more, and that's precisely why they fail. No amount of added effort, marketing, or initiatives can scale your business if you're operating on the wrong curve, and from the wrong paradigm.

This is what the power law reveals: in any domain where advantage compounds, outcomes don't distribute evenly--they concentrate. And increasingly so. While the majority produce very little--essentially a rounding error of zero--a select few create nearly all the impact, driving the entire distribution. Most books aren't read while a radical few sell nearly all the copies and change the world. Most companies remain small and inconsequential while a handful drive an entire market. Almost everything is noise while a shockingly few produce the entirety of the result.

In Power Law Strategy, Dr. Benjamin Hardy and Blake Erickson, founders of Scaling.com, reveal the hidden scaling laws behind outlier companies, category-defining brands, and seemingly impossible business results.

The majority of results go to the few who understand the power law and how to harness it. >

Until you understand and apply power law strategy, scaling will not be possible. But once you do, 10x (or greater) scale will be inevitable.

Dr. Benjamin Hardy is an organizational psychologist and the co-founder of Scaling.com, a rigorous and performance-based scaling program. Dr. Hardy's books have sold millions of copies, and he regularly leads groups and organizations on The Science of Scaling and the realization of impossible goals. He lives with his wife, Lauren, and their seven children in Orlando, Florida.

Blake Erickson is the co-founder of Scaling.com, a company dedicated to helping entrepreneurs scale bigger and faster than they think possible. As an author and highly sought after keynote speaker, he specializes in helping companies and individuals achieve rapid growth and impossible goals. He resides in Utah with his amazing wife Bre, and their 2 sons.

Any speaking inquiries email: Speaking@blakeerickson.co