We Need New Leaders

Business Book Awards 2026 Shortlisted in Smart Thinking category The new reputation equity for diverse CEOs People from diverse backgrounds struggle to land C-Suite jobs and their tenures are often shorter. One key but often overlooked reason for this is the failure to capitalize on reputation management and communication as an integral part of increasing diversity at the highest levels. We Need New Leaders helps aspiring leaders from diverse backgrounds to land and keep the top jobs. Combining her MSc research with over 20 years' professional experience, including several years leading a global executive communications team, Charlotte Otter shows how aspiring leaders can master reputation management as a bridge to success. Beating the odds might seem hard, but the world needs a new and better cohort of leaders. Learn what you need to do to be seen and heard as the leader you are. 'Shows how leaders can reshape themselves in practice.' Rupert Younger, Director, Oxford University Centre for Corporate Reputation 'A powerful call to action.' Rosie Ginday MBE, CEO and Founder, Miss Macaroon 'A must-read for aspiring leaders and those seeking to redefine the status quo in the C-Suite.' Frank Wolf, Co-Founder and Chief Strategy Officer Staffbase, Author of The Narrative Age 'A book that could change the world one leader at a time.' David Pullan, Author of The DNA of Engagement Charlotte Otter is an author, speaker and advisor. We Need New Leaders is grounded in her experience as a communications executive, as well as her novel research for her MSc in Change Leadership from HEC Paris. It is both a handbook and a manifesto for change at the leadership level.

Charlotte Otter is a career communicator, two-time novelist and former journalist. We Need New Leaders is grounded in her experience observing and working with global leadership at the closest quarters, as well as her novel research for her MSc in Change Leadership from HEC Paris. It is both a handbook and a manifesto for change at the leadership level.

- Cover - Title - Copyright - Contents - Foreword - Notes for the reader - Introduction - Part 1 New leadership priorities - 1 The leadership crisis - 2 Diversity still matters - 3 Finding the leader within - landing or creating a dream job - 4 Finding the right culture - keeping a dream job - Part 2 New relationship metrics - 5 Understanding reputation - 6 Understanding corporate versus CEO reputation - 7 Reputational risk and crisis management - 8 Building a relationship to manage reputation - Part 3 New reputation equity - 9 Creating your reputation equity - 10 Reputation equity for non-CEOs - 11 Reputation equity for founders - when you're both CEO and CCO - 12 Towards new leaders - Acknowledgements - Resources - Notes - Bibliography - Index