Luck

Case studies of business and management success tend to focus on factors such as leadership, innovation, competition and geography, but what about luck? This book highlights luck as a key idea in the business and management field.

Chengwei Liu (Ph.D., Cambridge) is Associate Professor of Strategy and Behavioral Science at the ESMT Berlin, Germany and the University of Warwick, UK.

1. The unconventional wisdom of kuck 2. How to interpret luck? 3. How to quantify luck? 4. How to strategize with luck? 5. Good night and good luck