Communication Campaigns About Drugs

Published in 1989, Communication Campaigns About Drugs is a valuable contribution to the field of Communication Studies.

Pamela J. Shoemaker

Contents: P.J. Shoemaker, Introduction. S.B. Lachter, A. Forman, Drug Abuse in the United States. A. Forman, S.B. Lachter, The National Institute on Drug Abuse Cocaine Prevention Campaign. J.E. Merriam, National Media Coverage of Drug Issues, 1983-1987. S.D. Reese, L.H. Danielian, Intermedia Influence and the Drug Issue: Converging on Cocaine. L.H. Danielian, S.D. Reese, A Closer Look at Intermedia Influences on Agenda Setting: The Cocaine Issue of 1986. P.J. Shoemaker, W. Wanta, D. Leggett, Drug Coverage and Public Opinion, 1972-1986. D.D. Nesbit, Citizen Attitudes Toward Drug Testing: Value Conflict or Concensus? L.D. Johnston, America's Drug Problem in the Media: Is It Real or Is It Memorex? D.L. Shaw, M.E. McCombs, Dealing with Illicit Drugs: The Power -- and Limits -- Of Mass Media Agenda Setting.