Global South Discourse in East Asian Media Studies

This book examines the nexus of East Asian media, culture, and digital technologies in the early 21st century from a Global South perspective. Providing an empirically rich analysis of the emergence of Asian culture, histories, texts, and state policies as they relate to both Asian media and global media, the author discusses relevant theoretical frameworks as East Asian popular culture and media have shifted the contours of globalization. After overviewing Western media/cultural theories and histories, the book explores the ways in which East Asia-focused analytical frameworks are able to shift people's understanding of globalization and media, drawing upon examples from different East Asian countries to illustrate how current cultural flows have influenced and have been influenced by a handful of dimensions. Offering an important contribution to understanding the historical trajectory and recent developments of East Asia media, this book will interest students and scholars of media, communication, popular culture, cultural studies, Asian studies, politics and sociology.

Dal Yong Jin is a Distinguished SFU Professor and a Global Professor in the School of Media & Communication at Korea University. Jin's major research and teaching interests are on digital platforms and digital games, globalization and media, transnational cultural studies, and the political economy of media and culture. His books include Smartland Korea: Mobile Communication, Culture and Society (2017) and Artificial Intelligence in Cultural Production: Critical Perspectives on Digital Platforms (2021). Jin is the founding book series editor of Routledge Research in Digital Media and Culture in Asia. He has directed The Transnational Culture and Digital Technology Lab since 2021.

1. The Emergence of East Asian Media Systems 2. Encounters with Western Media Theory: East Asian Perspectives 3. Understanding Hybridization in East Asia 4. Japan Goes Beyond Asia: Status in the Asian Global South 5. The Global South Debate in Cultural Regionalization 6. The Rise of the East Asian Digital Platforms 7. Digital Culture in East Asia: Personalization Systems in the Digital Platform Era 8. The Global South towards the Global North