Peacock Revolution American Masculine Identity and Dress in the Sixties and Seventies

The Peacock Revolution in menswear of the 1960s came as a profound shock to much of America. Men's long hair and vividly colored, sexualized clothes challenged long established traditions of masculine identity. Peacock Revolution is an in-depth study of how radical changes in men's clothing reflected, and contributed to, the changing ideas of American manhood initiated by a 'youthquake' of rebellious baby boomers coming of age in an era of social revolutions. Featuring a detailed examination of the diverse socio-cultural and socio-political movements of the era, the book examines how those dissents and advocacies influenced the youthquake generation's choices in dress and ideas of masculinity. Daniel Delis Hill provides a thorough chronicle of the peacock fashions of the time, beginning with the mod looks of the British Invasion in the early 1960s, through the counterculture street styles and the mass-market trends they inspired, and concluding with the dress-for-success menswear revivals of the 1970s Me-Decade.

Daniel Delis Hill has worked as a retail fashion illustrator, catalog art director, and creative director of fashion photography. He also taught in the fashion departments of Virginia Commonwealth University, Richmond, and the University of the Incarnate Word, San Antonio. He has written ten books on fashion and American popular culture, including Peacock Revolution: American Masculine Identity and Dress in the Sixties and Seventies, and Dress and Identity in America: The Baby Boom Years 1946-1964. In addition, he has written a number of essays for the Berg Encyclopedia of World Dress and Fashion and American National Biography (Oxford University).

Introduction I. American Masculinity, Identity, and Dress 1800-1960 1. American Masculinity and the Postrevolution New Man 2. American Masculinity during the Second Industrial Revolution 3. Undermining Forces on American Masculinity 4. Crisis of Masculinity 5. American Masculine Identity in Dress before the Peacock Revolution 6. Individuality in Dress 7. Conclusion II. New Masculine Identities in the Postwar Counterculture 1. The Beat Generation 2. Other Nonconformists of the 1950s 3. The Teenager as a New Demographic 4. Conclusion III. Youthquake 1. The Generation Gap 2. Counterculture Movements 3. The Love Movement 4. Inchoate Movements 5. Hair Wars 6. The Sexual Revolution 7. Conclusion IV. The Peacock Revolution 1. The JFK Transition 2. The Teddy Boys 3. The Mods 4. The British Invasion 5. Carnaby Street 6. The Peacock Revolution in America 7. The Gay Panic of the Peacock Revolution 8. A New Notion of Fashion for Men 9. Suit Innovations and Revivals 1960-1975 10. Informality in Suiting 1960-1972 11. Peacock Splendor 12. Unisex 13. Sexual Exhibitionism 14. Fashion from the Street 15. Protest Tribal Dress and Identities 16. Multicultural Influences on the Peacock Revolution 17. Black Power and Black Identity in Dress 18. Peacock Revolution Accessories 19. Thermidor of the Peacock Revolution 1972-1975 20. Conclusion Notes Bibliography