Management Gurus

This book provides a concise, critical expert overview of the elite group of consultants, analysts and commentators known as 'management gurus'.Often dismissed as lacking in substance, this volume demonstrates that gurus must be taken seriously given their impact on the world of management.

David Collins is Professor in Management and Dean of the Suffolk Business School, University of Suffolk, UK.

1. Introduction 2. The Rise of Management's Gurus 3. Who are the Gurus? 4. Guru Theory 5. The Guru Industry 6. Guru Speak 7. The Limits of Guru Speak 8. New Directions in Management Guru Research