The Savvy Musician 2.0

The Savvy Musician 2.0 guides musicians to build careers, lead organizations, found ventures, strengthen viability, and make a difference. Industry challenges are highlighted, but not dwelled upon. Instead, these pages burst with flexible, actionable success strategies that address a comprehensive collection of issues for professionals of all stripes. Readers expecting an answer key spelling out exactly what to do will be disappointed. In today's world, where rules and realities are in constant flux, there are no unimpeachable formulas guaranteed to deliver. Instead, you will find provocative questions and powerhouse tools. Your challenge is to build something uniquely extraordinary, elevating personal aptitudes and relevant priorities. Part I: Entrepreneurial Journey examines issues like entrepreneurial mindset, defining success, product development, marketing, financial strategy, project management, and legacy. Don't let the focus on "entrepreneurship" throw you. Such perspectives are paramount to folks in even the most traditional of roles and organizations. No individual or organization is immune from the need for savvy, innovative problem-solving. Part II: Art That Matters takes a deep dive into artistic expressions: live performance, audio recording, and video. Beyond practical how-to guidance, it plants seeds for expanding relevance and demand. Part III: Nice Work if You Can Get It is pragmatic, focused on marketplace opportunities and career development. After unveiling tips that help secure employment, chapters address frameworks related to music teaching, performance, composition, and the industry at large. For those who are willing to do whatever it takes but need some help with the roadmap, The Savvy Musician 2.0 is intended to provide that guidance. Whether you're a student breaking onto the scene, or a seasoned professional, author David Cutler has written a resource to help you take control of your future and to embrace a holistic approach to your livelihood and art. Become inspired to balance tradition with innovation, insist upon relevance, but most importantly, get things done. Become a savvy musician.

One of the world's leading voices on arts entrepreneurship, Dr. David Cutler balances a career as a speaker, author, consultant, multi-genre pianist/composer, and educator. His acclaimed books The Savvy Musician, The Savvy Music Teacher, and The GAME of Innovation provide tools for amplifying success. Known for facilitating immersive "innovation GAMEs," Cutler's powerful, team-based experiences empower arts, education, and business communities to solve creative challenges while becoming better collaborators. He serves as Distinguished Professor of Music Entrepreneurship and Innovation at University of South Carolina, where he also leads a Living Learning Community called IDEA.

- Introduction: A Savvy Question - PART I. ENTREPRENEURIAL JOURNEY - Chapter 1: The Path to Remarkable Success - Chapter 2: Finding Your Voice - Chapter 3: Mind Your Own Business - Chapter 4: Sharpen Your Vision - Chapter 5: Marketing Is Everything - Chapter 6: Promotional Storytelling - Chapter 7: Pounding the Virtual Pavement - Chapter 8: Music Business Is People Business - Chapter 9: Winning the Money Game - Chapter 10: Funding Your Dreams - Chapter 11: A Life in Music - Chapter 12: Leaving a Legacy - PART II. ART THAT MATTERS - Chapter 13: Outstanding Performance, Plus . . . - Chapter 14: The New Recording Paradigm - Chapter 15: Got Video??? - PART III. NICE WORK IF YOU CAN GET IT - Chapter 16: The Art of Getting Hired - Chapter 17: Teaching - Chapter 18: Performance - Chapter 19: Composition - Chapter 20: Industry