Campaigning in the Twenty-First Century

In Campaigning in the 21st Century, Dennis W. Johnson analyzes the way political campaigns have been traditionally run and the extraordinary changes that have occurred since 2012, including in the wake of the landmark Citizens United Supreme Court decision. The book looks at the most sophisticated techniques of modern campaigning and examines what has and hasn't changed with regard to increased activism and professionalization, and how those changes have dramatically transformed campaigning.

Dennis W. Johnson is professor of political management at the Graduate School of Political Management, George Washington University. In addition to speaking and writing extensively, for ten years he owned his own political research consulting firm.

1. The Modern Campaign 2. Communicating with Voters: The New Media 3. Communicating with Voters: The Old Media 4. Fundraising 5. Independent Voices 6. Taking the Pulse of the Electorate 7. Voter Identification, Contact, and Mobilization 8. Campaigning in the Next Decade