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This book explores how different business schools in Asian countries are utilizing digital technologies and AI in their programmes. It examines how business schools may achieve evidence-based program development. It will interest policy makers, business education providers, and professionals engaged in industry-academic integration.
Yu-Ting Huang is Associate Professor at the National Yunlin University of Science and Technology in Taiwan. She has over 15 years of teaching experience across undergraduate, master's, EMBA, and DBA programmes. Ying Zhu is Professor and Co-Director of the Centre for Enterprise Dynamics in Global Economies (C-EDGE) at the University of South Australia. He has been working as a business leader as well as an academic leader in China and Australia for more than 30 years.
Chapter 1: Introduction Yu-Ting Huang and Ying Zhu Chapter 2: Challenges and Opportunities of Adopting Digital Technology for Curriculum Reform Yi-min Li Chapter 3: Research on Digital Technology Integration in Tourism Marketing Education: A Practical Approach Ping-Tsan Ho Chapter 4: The Application Status and Prospects of Artificial Intelligence in Tourism Education in China Wenjie Xiao, Yi Liu, and Jigang Bao Chapter 5: Singapore's Spiral Laboratory of AI Futures: Business Education in an Age of Thresholds (2026-2046) Mark King Chapter 6: Co-Creation in Modern Business Education in Macau: Digital Technology and AI-based Innovative Practices in Agentic Marketing, E-Commerce and Decision Analysis Caleb Huanyong Chen, Helmond Hio Nam Io, and Chunsheng Li Chapter 7: AI Talent Cultivation and TRAM Impact in Business Education and Academia-Industry Collaboration Peter J. Sher, Yi-Fang Chiang, Ting-Ting Chen Chapter 8: New Thinking of Flipping the Classroom: Effects on Students' Concentration and Learning Outcomes by Applying ZUVIO and Monica AI to Support Differentiated Teaching Shu-Ling Lin and Liang-Chih Liu Chapter 9: Forging Future-Ready Business Leaders: Interplay Between Self-Efficacy, AI Anxiety, and Self-Perceived Employability Alexis P.I. Goh Chapter 10: Conclusion Ying Zhu and Yu-Ting Huang
