The Neuroscience of Rhetoric in Management

This book provides case studies from the fields of higher education, health care administration, computer technology, medical research, news media, and advertising to illustrate executive communication failure that directly resulted in termination.

Dirk Remley is a Professor at Kent State University, USA.

Chapter 1 Introduction: The Role of Communication in Managing People Chapter 2 The Neuroscience of Emotional Intelligence Chapter 3 Leadership Messages Chapter 4 Higher Education Case Study Chapter 5 Splitting Support Chapter 6 Tech Company Case Chapter 7 News Media Case Chapter 8 Advertising Agency Case Chapter 9 Mary Beckerle Case: A Happy Case, Depending on Perspective Conclusion