Political Campaign Craftsmanship

Over one billion dollars are spent in presidential election years on an expensive art form: political campaigns

Edward Schwartzman

1: Setting Up Your Campaign; 2: Detailing; 3: Political Research: How To Do It And How To Use It; 4: Doing Survey Research Yourself; 5: Campaign Problems; 6: Radio and Television Advertising; 7: Print and Mail Advertising; 8: Press and Public Relations; 9: Using Telephones in a Political Campaign; 10: Non-Political Elections; 11: Conclusion; 12: Postscript: How It Feels To Campaign