Behavioral Finance in the Digital Era

This book takes an in-depth look at the challenges faced by individuals making investment decisions in a rapidly changing financial world and presents a concise and thorough overview of the multifaceted approach to investment and savings behavior.

El-bieta Kubi-ska is Associate Professor at the Institute of Finance at Kracow University of Economics, Poland. She holds a PhD in mathematics with a specialization in mathematical analysis. Her habilitation is in the field of behavioral finance, involving collaboration with economic psychologists. Her teaching and research interests focus on behavioral finance and financial risk modeling. She has participated in numerous research and development projects, advising mainly on models supporting decision-making. Magdalena Adamczyk-Kowalczuk is Assistant Professor at the Institute of Finance, Kracow University of Economics, Poland. She holds an MSc in psychology from Jagiellonian University, Poland, and a second MSc in finance from Kracow University of Economics. Her PhD thesis was in behavioral finance, focusing on the impact of individual differences, information context and risk preferences on making economic and investment decisions. Her research interests focus on economic psychology, perception of information, decision-making, organizational psychology, and mental health. Anna Macko is Assistant Professor in the Department of Economic Psychology and Researcher at the Centre for Economic Psychology and Decision Sciences at Kozminski University. She hold PhD in psychology, and her research interests include risk, entrepreneurship, ethical decision making and factors influencing decisions to trust.

Introduction 1. Humans in the domain of risk 2. Saving and investing decisions 3. Digitalization - impact on saving and investment 4. Decisions on saving and investing in the digital era: empirical evidence 5. Conclusion