The Physiology of Emotional and Irrational Investing

The financial markets are a rollercoaster and this book follows the same theme - the seduction of money, our ruinous, heady and high stakes pursuit of it, the incredible fortunes and calamitous losses that have been made in its name, the new and significant threat of retail (armchair) investors wanting their piece of the pie, and the perpetual and foolish mismatch that has always existed - and will always exist - between our evolutionary programming and the design of the financial markets.
The Physiology of Emotional and Irrational Investing seeks - is a compelling and entertaining book vital to understanding the financial markets.

Elesa Zehndorfer is a Research Associate at Manchester Metropolitan University, UK, Research Officer for British Mensa & Quora Top Writer 2017.

Chapter 1: Introduction; Chapter 2: Money - A Love Story; Chapter 3: Trading Long or Short on Stress?; Chapter 4: Taming Animal Spirits