Public Relations as a Creative Industry

This shortform book defines and situates the role of Public Relations as a creative industry and discusses the trends and issues that the sector is facing within the wider context of the Creative Industries.

Elisenda Estanyol is Lecturer in Information and Communication Studies at Universitat Oberta de Catalunya (UOC), Spain.

1. Introduction & Literature Review/Context 2. Creativity in Public Relations 3. Key Trends and Issues in the PR Sector 4. The Public Relations Sector Among the Creative Industries 5. Conclusion