Demystifying Business Celebrity

Demystifying Business Celebrity is the first systematic exploration of business celebrity. This book defines what business celebrity is, describes how it is constructed and explains why it exists; raising questions about the impact of business celebrity on our ability to promote the practice of leadership in an enlightened manner.

Eric Guthey is Associate Professor of Intercultural Communication and Management at the Copenhagen Business School, Denmark. Timothy Clark is Professor of Organizational Behaviour at Durham Business School, UK. He has authored a number of books including Management Speak, with David Greatbatch (Routledge, 2005). Brad Jackson is the Fletcher Building Education Trust Chair in Leadership at The University of Auckland Business School, New Zealand. His previous books include Management Gurus and Management Fashions (Routledge, 2001).

1. Introduction: Why Demystifying Business Celebrities Matters 2. Business Celebrities and the Celebrity Business 3. Management Gurus as Management Fashion Celebrities 4. The Many Faces of Business Celebrity 5. Open Season: The Celebrity CEO Backlash 6. The Celebrification of Heroic Leadership 7. The Production of Business Celebrities and the Production of Leadership