The New Arts Entrepreneur

The New Arts Entrepreneur is the first uniquely designed pedagogy for arts entrepreneurship educators and students. Melding an arts-first approach with understandable entrepreneurial concepts and newly formulated tools, the text helps arts students to envision themselves as an entrepreneurial CEO, not simply another random entrepreneur flailing through a maze of well-worn entrepreneurial suggestions that don't fit. At the core of the text are the entrepreneurial ecologies of the arts. The ecologies provide a framework to envision an entrepreneurial horizon for almost any arts-based business, included those ventures seeking to impact the production of art. In addition to this revolutionary framework, the text also introduces tools designed to compliment the ecologies. Designed with arts students in mind, it accomplishes two critical tasks not found in other textbooks: venture sustainability and decision-making. This newly developed approach focuses on the decision-making required to sustain new arts ventures and will be of interest to arts students from all disciplines.

Gary D. Beckman is Director of Entrepreneurial Studies in the Arts at North Carolina State University, USA.

Introduction Part 1: Arts Venture Creation 1. Business and Incorporation Models in the Arts 2. Startup Models in the Arts 3. Creating a Plan: Startup and Business Architecture 4. Estimating Revenue and Expenses Part 2: The Basic Arts Ecologies 5. Understanding the Entrepreneurial Ecology of the Arts (EEA) 6. An Overview of the Arts Ecologies 7. Basic Arts Ecologies 8. Using the EEA Part 3: Advanced Arts Ecologies 9. The Advanced Arts Ecologies: Extending the Model 10. Using the Advanced Ecologies Part 4: Tools