Buying and Selling Multimedia Services

Presents a guide to buying and developing multimedia in a cost-effective manner. This book helps the multimedia producer and buyer to recognize flaws in past performances and to anticipate situations in future projects in order to save money and eliminate boardroom confrontations. It also provides a guide to various digital formats available.

Gerry Souter

Acknowledgments; Introduction; Part One: What is Multimedia?; Pre-Launch Thoughts; Organizing for Product Launch; And, Finally, For the Jargon-Challenged; Pitfalls of RFP Production Requirements; Final Review; Who Will Receive Your RFP; Ground Rules for Submitting a Request for Proposal; Meeting the Developer-Vendors; Examples of Proposal Project Description; More on the Proposal Style and Implications; Evaluation of Proposals; Project Clutter; Managing a Multimedia Project; Part Two: A Guide to Digital Media; Digital Media Delivery Systems-a Proliferation; What to Expect and Why We Did It That Way; Transportable Media: In the Beginning-The Floppy and Why It Still Lives; Hard Drive-Speed Champ and Getting Bigger Every Year; Laserdisc-The Format That Refuses to Die; CD-Rom-The Ubiquitous Media For All Permutations; CD-i-Interactivity in a Box; CRV-A Sony Recordable Solution for a Rushed Schedule; CD-R-(Recordable) Golden Solution for a Short Stack; Photo-CD-Digital Pix from Your Camera Store; DVD-The Five Inch Digital Video Di$c; Chips Ahoy-The Erasable/Programmable Read-Only Memory; Transportable Media on the Cusp-A Digital Catch-All: Magneto-Optical Disk; Floptical Disk; PCMCIA-Personal Computer Memory Card International Association-or the -PC Card;- CD-E-(Erase) Use Again and Again, But When?; Cartridge Drives; Wired Media: The Internet-What's There, What's Not There and Why Not; Direct Internet Use-Standing There With a Handful of Web; Managing the Web Spinning Process; Movin' On-Crossing Between CD-ROM and the Internet; The Cable Modem-Blow It Out Your Bag Pipe; Its a Wrap; Index