Strategic Management in the Garment Industry

From supply chain finesse to market triumph, this book covers the advancements in business strategy and presents a multidisciplinary approach to strategic management in the garment industry.

Gordana Colovic is Professor at the College of Textile-Design, Technology and Management in Belgrade. She has authored 4 books and her papers have been published in 80 national and international journals.

Foreword Preface 1. Strategic management 2. Garment industry 3. Strategic marketing in garment industry 4. Strategic management in garment industry 5. Strategic methods 6. Organizational behaviour References Index