Colour Television

Colour Television (1968) examines the rapid growth of colour television in the 1960s as technological advances enabled programmes to be effectively transmitted in colour for the first time. It looks at the technologies involved, the differences in programme-making that colour required, the audience response, and the changes in advertising and network systems that colour broadcasting brought about.

H.W. Coleman

The Dimensions of Colour Arthur C. Nielsen, Jr. Part 1. The Techniques of Colour Television 1. The Basics of Colour Howard Ketcham 2. The Electronics of Colour Television John W. Wentworth 3. Colour Television Equipment: Present and Future John T. Wilner Part 2. Producing for Colour Television 4. Colour Production E. Carlton Winckler 5. Colour in the Studio A.R. Stanley 6. Colour Film Production for Colour Television John M. Waner 7. Public Service Programming in Colour Ward L. Quaal 8. Colour in Television News Sheldon W. Peterson Part 3. The Colour Television Audience 9. The Impact of Colour Thomas E. Cofflin and Sam Tuchman Part 4. Doing Business in Colour 10. Selling Colour Television Norman E. Cash 11. Colour Promotion Chet Campbell 12. Advertising in Colour Donald F. Coleman 13. The Local Station and Colour Roy Bacus 14. Colour it Local: A Sampling of Local Station Colour Activity Kenneth A. Mills Part 5. The Sum of the Parts 15. It's In Colour: So What? Howard W. Coleman 16. Colour Television Systems A.V. Lord