Humanistic Management in Latin America

Humanistic management has been part of a growing conversation about a different approach to management that contributes to dignity in the workplace and better organisations overall. The theoretical concepts have mostly derived from developed countries. This book seeks to redress the balance and looks at the development and application of the concepts, approaches and models of inequality, corruption, poverty, and uncertainty in the context of Latin America.
The book provides a comprehensive overview of what is happening in Latin America in terms of Humanistic Management and the promotion of the Sustainable Development Goals. The first section describes the development of Humanistic Management by reviewing two different schools that have strongly influenced the discipline: the Montreal School and the Saint Gallen School. Humanistic Management is then presented as a model that can be used by scholars and practitioners in Latin America. The third part aims to explore how Humanistic Management has been, and could be, implemented across different organizations and business sectors in Latin America. Part four examines the implications of Humanistic Management for external stakeholders such as customers and consumers, suppliers, community, government, and universities. Finally, the conclusion provides new approaches to Humanistic Management for Latin America.
Humanistic Management in Latin America will serve as a key reference and resource for teachers, researchers, students, experts and policy makers, who want to acquire a broad understanding of social responsibility and business across the world.

Consuelo Garcia-de-la-Torre is Principal Professor of Management and Marketing at EGADE Business School, Tecnológico de Monterrey, Mexico. Osmar Arandia is Academic Director of Administration at the School of Business, Universidad de Monterrey, Mexico. Mario Vázquez Maguirre is Professor of Management at the School of Business, Universidad de Monterrey, Mexico.

1. Humanistic Management: a history of a management paradigm from the human dignity Dr. Osmar Arandia and Dr. Consuelo García de La Torre 2. Humanistic Management: A balancing act towards a better world Dr. Michael Pirson 3. Corporate Social Responsibility based on dignity and well-being as keys to the humanistic management of human capital Dr Alfonso E. Benito Fraile and Dr. Bertha E. Cardenas Hinojosa 4. Targeting Kids in the Digital Age: The Ethics of Online Marketing Towards Children Dr. Flor Morton and Dr. Tere Treviño 5. Government and public-private relationships: Lessons from the Odebrecht case Dr. Gloria Camacho and Dr. Mario Vazquez 6. Supply Chain Management. Humanistic Management and Circular Economy: Fostering Industry Innovation and Decent Work through Responsible Consumption and Production Through Partnerships Dr. Eduardo Aguiñaga and Dr. Ana Rosa Leal 7. The impact of humanistic management in Governance Dr. Aitziber Mugarra-Elorriaga and Dr. Arantza Echaniz-Barrondo 8. An exploratory study of the effects of Socioemotional Wealth in the perception of humanistic management and psychological ownership in family and non-family members in Latin American Family Firms Dr. Salvador Guajardo Treviño 9. Social Responsibility of the University in the promotion of more humane and sustainable enterprises Dr. Alfonso Benito, Dr. Ana Mariela Quiroga and Dr. Bertha Cárdenas 10. Conceptualisation of Human Dignity: The evolution of the concept and its applicability in business through a humanistic lens David Capistrán 11. A win-win perspective from the firms to the BOP: A Latin-American approach Jesús Avila 12. Understanding corporate sustainability through a humanistic management lens Dra. Gloria Camacho 13. Conclusion Dr. Mario Vazquez