If We Build It

This book, first published in 1993, addresses important questions about the future that libraries need to answer today such as: What will change for serials librarians, vendors, and publishers as ink and paper become the oddity and electronic transmitters and receivers become the norm? What services will be in demand and who will provide them? Which economic models will keep them afloat? Most importantly, can the disparate groups currently active in scholarly communication work together to build the physical, social, and economic backbone of a new model? This book is an invaluable guide to the future of serials librarianship. It describes new technologies, predicts how the publishing industry will develop in the near future, and explores how the library may evolve within a new system of scholarly communication. Just a few of the exciting topics covered include the development of standards for networking technologies; the shift from ownership to access in libraries as a result of electronic information; the history of scholarly communication; copyright of electronic data; higher education in the 1990s; and marketing in libraries.

Suzanne McMahon, Miriam Palm, Pam Dunn

1. The Transformation of Scholarly Communication and the Role of the Library in the Age of Networked Information Clifford A. Lynch 2. St. Augustine to NREN: The Tree of Knowledge and How It Grows James J. O'Donnell 3. Webs That Link Libraries, Librarians, and Information: Evolving Technical Standards for a Networking Age Julia C. Blixrud 4. Landlords and Tenants: Who Owns Information, Who Pays For It, and How? Anita Lowry 5. Higher Education in the 90s: Growth, Regression or Status Quo Charles B. Reed 6. A Potency of Life: Scholarship in an Electronic Age Willard McCarty 7. Professionals or Professionless, Information Engineers or ??? Karen A. Schmidt 8. From Past Imperfects to Future Perfects Gary J. Brown 9. New Strategies for Publishing Michele Crump 10. A History of Journal Price Studies Barbara Meyers 11. Libraries and the Use of Price Studies Deana L. Astle 12. Index MedicusTM Price Study Lynn Fortney 13. Copyright and Licensing in the Electronic Environment Laurie Sutherland 14. New Books From Old: A Proposal David Cohen 15. Regional Library Networking: New Opportunities for Serving Scholarship Glenda Thornton 16. Regional Library Networking: New Opportunities for Serving Scholarship Barbara von Wahlde 17. Z39.1: You Just Don't Understand! Librarians and a Publisher Discuss the Standard for Periodical Format and Arrangement Daphne Hsueh 18. Marketing to Libraries: What Works? Adapting Marketing Strategy to Changes in the Library Community Nan Hudes 19. Marketing to Libraries: What Works and What Doesn't Vicky Reich 20. Article Delivery: Shifting Paradigms Anne McKee 21. Document Delivery Vendors: Benefits and Choices Martha Lewis 22. Electronic Networking and Serials Resources: Quotidian Applications for the Curious and the Cynical Robin B. Devin 23. Cataloguing Serial Computer Files Margaret Mering 24. Automating Binding Procedures Using INNOVACQ vs. In-House Database Paul Parisi 25. The Footbone's Connected to the Anklebone, or, Enumeration, Checking-in and Labelling Instructions Lawrence R. Keating II 26. Game Shows, Elevators, Full Plates, and Other Allegories: A Look at the Present State and Future Possibilities of LC Subject Headings Sandy L. Folsom 27. The Changing Role of the Vendor: Developing New Products and Services Lucy Bottomley 28. Check-in With the SISAC Symbol (Bar Code): Implementation and Uses for Libraries, Publishers and Automation Vendors Marcella Lesher 29. Publishing Opportunities: Getting Into Print or Getting Involved Ellen Finnie Duranceau 30. Fine-Tuning the Claims Process Martha Kellogg 31. Basic Training for Survival Bonnie Naifeh Hill 32. Cataloguing Computer Files That Are Also Serials Pamela Morgan 33. Working Together for the Future: Librarian/Publisher/Subscription Agents Lynne M. Hayman 34. The Role and Responsibilities of the Professional Serials Cataloguer Jane Robillard 35. How to Plan and Deliver a Great Workshop Linda Meiseles 36. Fewer Subscriptions = Increased Library Services: How ASU and ASU West Met the Challenge Martin Gordon 37. Managing Reference 'Pseudoserials' Sharon Scott 38. Collection Development Assessment for Biomedical Serials Collections Barbara A. Carlson 39. Auditing the Automated Serials Control System David Winchester 40. The Cost Effectiveness of Claiming Elizabeth Parang