International Media Communication in a Global Age

This volume provides a comprehensive examination of key issues regarding global communication, focusing particularly on international news and strategic communication. It addresses those news factors that influence the newsworthiness of international events, providing a synthesis of both theoretical and practical studies that highlight the complicated nature of the international news selection process. It also deals with international news coverage, presenting research on the cross-national and cross-cultural nature of media coverage of global events, in the interdisciplinary context of research on political communication, war coverage, new technologies and online communication. The work concludes with a focus on global strategic communications: in the age of globalization, global economies and cross-national media ownership, chapters here provide readers with some of the most up-to-date research on international advertising, public relations and other key issues in international communications. With contributions from many of the leading scholars in the field of international media communication research, this collection presents a valuable resource for advancing knowledge and understanding of the complicated international communication phenomenon. It will be of value to upper-level undergraduates and graduate students in mass media and communication programs, and to scholars whose research focuses on global communication research.

Guy J. Golan is an assistant professor in the Department of Communication of Seton Hall University. He completed his Masters degree in New York University and his doctorate from the University of Florida. Golan's research focuses on international communication, political communication, media effects and social media. Prior to entering academia, Golan worked as a political campaign professional in Israel. Wayne Wanta holds the Welch-Bridgewater chair at the Oklahoma State University. He is a former president of the Association for Education in Journalism and Mass Communication, which awarded him the Krieghbaum Under-40 for outstanding contributions to teaching, research and service. He has more than 150 refereed journal articles and convention papers and has lectured and delivered research presentations in 32 different countries. His research has been published in Egypt, Poland, Slovakia, Germany and Argentina. Prior to teaching at Missouri, Florida, Oregon and Southern Illinois, he received Ph.D. and master's degrees from the University of Texas and a B.A. from the University of Wisconsin. Thomas J. Johnson is the Marshall and Sharleen Formby Regents Professor in convergent media and a professor of journalism in the College of Mass Communications at Texas Tech University. His research interests are public opinion and political communication research, particularly the role of new media in presidential elections. More recently, he have concentrated on how people use the Internet and its components such as blog and social network sites He has also studied what effect online media have on individuals and examined credibility of both U.S. and foreign media.

Chapter 1 Introduction: International news coverage and Americans' image of the world Guy J. Golan, Wayne Wanta and Thomas Johnson Chapter 2 The Determinants of International news coverage: A contextual approach. Guy J. Golan Chapter 3 International News Determinants in U.S. News Media in the Post-Cold War Era K.K. Chang and Tien-Tsung Lee Chapter 4 The Impact of Global News Coverage on International Aid Yon Soo Lim and George A. Barnett Chapter 5 Coverage of International Elections in the U.S.: A Path Analysis Model of International News Flow Wayne Wanta and Guy J. Golan Chapter 6 International Communication and Living System Theory: Using LST model to determine IC focus and research frame Shelton A. Gunaratne Section B. International News Coverage Chapter 7 Patterns and News Quality International Stories Reported in American Media Esther Thorson and Renee Kratzer Chapter 8 The Influence of Contextual Factors on the Selection of News Frames: A Cross-National Approach to the News Coverage of Severe Acute Respiratory Syndrome (SARS) Kuang-Kuo Chang,,Charles T. Salmon., Byoungkwan Lee, Jounghwa Choi, Geraldine Alumit Zeldes. Chapter 9 More than a Difference of Language: A Comparative Study of Newspaper Coverage of the War in Iraq Salma I. Ghanem Chapter 10 See No Evil, Hear No Evil, Judge as Evil?: Examining Whether Al-Jazeera English-language Web Site Users Transfer Credibility to its Satellite Network Thomas J. Johnson and Shahira Fahmy Chapter 11 Exploring the determinants of international news coverage in Australia's online media Wang Xiaopeng Chapter 12 Blogs as stealth dissent: "Eighteen Touch Dog Newspaper" and the tactics, ambiguity and limits of Internet resistance in China Wei Zha & David D. Perlmutter Chapter 13 How Could So Much Produce so Little? Foreign Affairs Reporting in the Wake of 9/11 Shahira Fahmy Chapter 14 Africa's Political Economy of Growth and Good Governance Yusuf Kalyango Section C. Strategic Global Communication Chapter 15 Optimizing Integration-Responsiveness (I-R) in Multinational Corporations' (MNC) Public Relations Joon-Soo Lim Chapter 16 Coordination and Control of Global Public Relations to Manage Cross-National Conflict Shifts: A Multidisciplinary Theoretical Perspective for Research and Practice Juan-Carlos Molleda & Alexander Laskin. Chapter 17 Communicating With Global Publics: Building a theoretical framework for international public relations Paul S. Lieber & Colin Higgins Chapter 18 The Influence of Mobile Phone Advertising on Dependency: A Cross-cultural Study of Mobile Phone Use between American and Chinese Youth: Ran Wei Chapter 19 Public Nudity on Cell Phones: Managing Conflict in Crisis Situations Sooyoung Cho and Glen T. Cameron Chapter 20 Authenticity in a Glocal Communication Campaign: Branding the New Juan Valdez Juan-Carlos Molleda & Marilyn Roberts Chapter 21 Fractured Images: Disability Advertising Effects on Filipino Audiences Zeny Sarabia-Panol Chapter 22 Concentration of ownership in European broadcasting Marius Dragomir