Trust and Organizational Resilience

In a turbulent environment, companies face disruptive events and must build organisational resilience in order to thrive. This unique book offers new, cutting-edge research on how trust can build and develop resilience.

Iwona Otola is an Associate Professor of Czestochowa University of Technology (CUT), Faculty of Management. She is a Dean of Faculty of Management of CUT. Marlena Grabowska is an associate professor of Czestochowa University of Technology (CUT), Faculty of Management. She is a director of development at Faculty of Managenet CUT. Zoran Krupka works as an associate professor at the Department of Marketing at the Faculty of Economics & Business, University of Zagreb. He teaches at the undergraduate, graduate, master and Ph. D. study programmes courses of Marketing, International Marketing, Brand Management, and Marketing Planning.

Part I Trust and resilience in turbulent environment 1. Business challenges in turbulent environment 2. Trust in business 3. The organizational resilience of business Part II How to build a resilient company 4. Methodological basis of the research 5. Trust as a determinant of organizational resilience 6. Building organizational resilience through brand trust 7. Trust as an antecedent for dynamic capabilities in resilient organizations 8. Trust and resilient business models 9. The importance of trust in relationships for creating organizational resilience