Political Rhetoric, Social Media, and American Presidential Campaigns

Political Rhetoric, Social Media, and American Presidential Campaigns explores how social media influenced presidential campaign rhetoric. The author discusses media use in American presidential campaigns as well as social media campaigns for Barack Obama, Mitt Romney, Hillary Clinton, and Donald Trump. This book addresses how presidential candidates adapted their rhetorical performances for newspapers, radios, television, and the Internet. Scholars of rhetoric and political communication will find this book particularly useful.

Janet Johnson

Acknowledgments Introduction Chapter One: Media Use in American Presidential Campaigns Chapter Two: Brief History of Political Media Chapter Three: Blogs and Barack Obama's Rhetoric Chapter Four: Twitter and Mitt Romney's Rhetoric Chapter Five: 2016 Presidential Campaign Narrative Chapter Six: Hillary Clinton: Cyborg Candidate Chapter Seven: Donald Trump's Rhetrickery Chapter Eight: Conclusion Bibliography About the Author