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This book provides a comprehensive survey of the historical development, industrial structure, and technical features of Japanese animation and of the overall dynamics of its globalisation.
Marco Pellitteri is Associate Professor of Media and Communication in the School of Humanities and Social Sciences of Xi'an Jiaotong-Liverpool University. Heung-wah Wong is Associate Professor in the Programme of Global Creative Industries, School of Modern Languages and Cultures, at the University of Hong Kong.
Introduction Part I Background and working concepts on Japanese animation 1. History and media discourse Key notions to understand 'anime' 2. Industry and domestic context Inward orientations of production networks 3. Business and production Development and politics of outsourcing 4. Transits and receptions The European context as a supplement for the study of the Asian experiences Part II Key Asian contexts. Success, contradictions, globalisation 5. South Korea Successes and controversies of recombined anime 6. China History, piracy, resistance, and subcultural communities 7. Philippines Overlooked by soft power and media mix 8. Malaysia Transcultural creativity in animation production and commercial dynamics 9. Indonesia 'Kartun' for anime. Piracy, community, and fantasy 10. India Anime and manga fandom as a life experience
