The Entrepreneurial Muse

The Entrepreneurial Muse: Inspiring your Career in Classical Music explores principles of entrepreneurship in a classical music setting, inspiring students, emerging professionals, and educators alike to gain the broader perspective and strategic understanding required to negotiate the complex and ever-changing landscape of a professional music career. The author's own career journey creates an additional narrative intended to inspire a broader and more creative view of career possibilities. Readers will acquire strategic and observational tools designed to expand their view of possible career paths in classical music, stimulate creative thinking about how their unique skills can find value in the 21st-century marketplace, and realize their professional goals through the entrepreneurial process. And because entrepreneurship is itself a creative endeavor, readers will learn how entrepreneurship and artistic integrity in music can not only peacefully coexist, but actually nurture and inspire each other.

Jeffrey Nytch is Director of the Entrepreneurship Center for Music and Associate Professor at The University of Colorado - Boulder.

Preface and Acknowledgments Prologue: The Popcorn Epiphany Chapter 1: Artist or Entrepreneur? Traits of Entrepreneurial Thinking Chapter 2: Walk Like an Entrepreneur: Traits of Entrepreneurial Action Chapter 3: Products, Markets, Needs, and Value: Unpacking the Entrepreneur's Maxim Chapter 4: Where the Rubber Meets the Road: Stimulating Demand Chapter 5: A Dream with a Plan: Five Questions and an Imperative Chapter 6: Can Entrepreneurship "Save" Classical Music? Epilogue: Magic Beans and Golden Eggs Appendix 1: An Entrepreneurial Symphony Appendix 2: Open Door Music: Lessons Learned from a Failed Venture Appendix 3: Exploring the Business Model Canvas Bibliography Index