The Culture of Connectivity

The Culture of Connectivity tells the full story of the rise of social media in the first decade of the twenty-first century up to the present, providing both a historical and a critical analysis of the emergence of major platforms in the context of a rapidly changing ecosystem of connective media. platforms such as Facebook, Twitter, Flickr, YouTube, and Wikipedia.

José van Dijck is a professor of Comparative Media Studies at the University of Amsterdam, where she also served as the Dean of Humanities. She has a PhD from the University of California, San Diego (UCSD) and previously taught at the Universities of Groningen and Maastricht. Her work covers a wide range of topics in media theory, media technologies, social media, television and culture. She is the author of five books, three co-edited volumes and many journal articles.

Table of Contents
Acknowledgments
Chapter 1: Engineering Sociality in a Culture of Connectivity
1.1 Introduction
1.2 From Networked Communication to Platformed Sociality
1.3 Making the Web Social: Coding Human Connections.
1.4 Making Sociality Saleable: Connectivity as a Resource
1.5 The Ecosystem of Connective Media in a Culture of Connectivity
Chapter 2: Disassembling Platforms, Reassembling Sociality
2.1 Introduction
2.2 Combining Two Approaches
2.3 Platforms as Techno-cultural Constructs
2.4 Platforms as Socio-economic Structures
2.5 Connecting Platforms, Reassembling Sociality
Chapter 3: Facebook and the Imperative of Sharing
3.1 Introduction
3.2 Coding Facebook: The Devil is in the Default
3.3 Branding Facebook: What You Share Is What You Get
3.4 Shared norms in the Ecosystem of Connective Media
Chapter 4: Twitter and the Paradox of Following and Trending
4.1 Introduction
4.2 Asking the Existential Question: What is Twitter?
4.3 Asking the Strategic Question: What Does Twitter Want?
4.4 Asking the Ecological Question: What Will Twitter Be?
Chapter 5: Flickr between Communities and Commerce
5.1 Introduction
5.2 Flickr Between Connedtedness and Connectivity
5.3 Flickr Between Commons and Commerce
5.4 Flickr Between Participatory and Connective Culture
Chapter 6: YouTube: The Intimate Connection between Television and Video-sharing
6.1 Introduction 179-215
6.2 Out of the Box: Video-sharing Challenges Television
6.3 Boxed In: Channeling Television into the Connective Flow
6.4 YouTube as A Gateway to Connective Culture
Chapter 7: Wikipedia and the Principle of Neutrality
7.1 Introduction
7.2 The Techno-cultural Construction of Consensus
7.3 A Consensual Apparatus between Democracy and Bureaucracy
7.4 A Nonmarket Space in the Ecosystem?
Chapter 8: The Ecosystem of Connective Media: Locked In, Fenced Off, Opt Out?
8.1 Introduction
8.2 Locked In: The Algorithmic Basis of Sociality
8.3 Fenced Off: Vertical Integration and Interoperability
8.4 Opt Out? Connectivity as Ideology
Bibliography
Index