Self Versus Others

"Self Versus Others "explores the third-person effect and its role in media as a means of persuasion. This scholarly work synthesizes more than two decades of research on the third-person effect, the process in which individuals do not perceive them

Julie L. Andsager, H. Allen White

Contents: The Third-Person Effect. Receiver Variables. Message Variables. Source and Channel Variables. The First-Person Effect as Persuasion. Defining the Others. Systematic vs. Heuristic Processing. Understanding the Third-Person Effect as a Special Context for Persuasion.