Kansei/Affective Engineering

A guided tour through the each stages of process, Kansei/Affective Engineering explores how to apply Kansei/Affective Engineering. It describes the psychological survey and psycho-physiological measurement of consumer feelings and the multivariate statistical analysis of this survey data, including rough set models. Since soft computing technology is very useful from the viewpoint of product design, the author details the Expert system, neural networks, GA, and other relevant methods to support the designer's decision or the customer's choice. The text includes applied examples in areas such as automotive, home electrics, appliances, cosmetics, packaging, and e-commerce business.

Mitsuo Nagamachi is Professor Emeritus at Hiroshima University, Japan and the President of the International Kansei Design Institute.

Kansei/ Affective Engineering and Kansei Ergonomics. Kansei Engineering, Usability and Universal Design. Methods of Kansei Engineering. Psychological Measurement for Kansei. Engineering. Psychophysiological Measurement. Statistical Analysis for Kansei Engineering. Engineering Technology for Kasei Engineering. Rough Set Theory and Kansei Engineering. E-commerce and Kansei Engineering. History of Kansei Engineering in Japan. Trend of European Kansei Engineering. Applications of Kansei Engineering Methods. Applications of Kansei Engineering/Ergonomics. Kansei Engineering and Designing: Products and Packaging. Kansei Quality and QFD.