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This book traces U.S. Spanish-language television's development from the 1960s through present day, focusing on how business, law, politics, demographic change and technological transformation have interwoven during five phases of industry development.
Kenton T. Wilkinson is Thomas Jay Harris Regents Professor in Hispanic and International Communication at the College of Media & Communication at Texas Tech University, USA.
Introduction Part 1: Origins and Consolidation in the 1950s and 1970s 1. U.S. Spanish-Language Media and Audicences as Television Emerged 2. Establishing Spanish International Network and the Growth of Ethnic Media 3. Technology, Broadcast Policy and Consolidation in the Satellite Age Part 2: Turmoil and Change in the 1980s 4. Ownership, Control and Management at Issue 5. The Rise of Telemundo and Domestic Competition in the Decade of the Hispanic Part 3: Market Competition and Expansion in the 1990s 6. The Economic Foundations of Spanish-Language Television in the 1990s 7. Connections with Latin American Television Markets Part 4: Growth, Digitization and Fragmentation in the 2000s 8. The "Latin Booms" in Population, Popular Culture and Industry Profit 9. Fragmentation and Ferment in the Digital Age Conclusion
