Monetizing Entertainment

Designed to show the music industry's transition from a traditional business model to a more entrepreneurial, "do it yourself" model, Monetizing Entertainment reflects on the current state of the music business and emerging trends. Through careful observation, Larry Wacholtz examines a variety of topics within the industry, including the traditional creative music industry and its business models, the supporting industries, intellectual property rights, the creative destruction of the traditional music and entertainment industry, and the existing gap between creative artists and industry businesses.

Dr. Larry Wacholtz is a professor of entertainment and music business at Belmont University in Nashville. A consultant to industry professionals, he is a member of NARAS, USASBE, MEIEA, IFBPA, and The Academy of Entrepreneurship. He is the author of eight other bestselling books on the entertainment and music business, including Off the Record: Everything You REALLY Need to Know About the Music Business, Star Tracks, Principles for Success in the Music and Entertainment Business, How the Music Business Works, and Inside Country Music (a Billboard book). Dr. Beverly Schneller is an associate provost for academic affairs at Belmont University in Nashville. She is the author of Anna Parnell's Political Journalism: Contexts and Texts, Writing About Business and Industry, and Writing About Science (with Elizabeth Bowen) as well as numerous articles on literature and higher education. She serves as a Teagle Scholar through the Wabash College Center of Inquiry.

Introduction: Take a Look at This! Chapter 1: The Perfect Storm Chapter 2: The Three Wows Chapter 3: The Rules of the Game Chapter 4: The Entertainment Business Chapter 5: The Significance of Narration Chapter 6: Music Publishing-What's the Deal? Chapter 7: Recording Lightning in a Bottle Chapter 8: The Label Business-Recording Budgets Chapter 9: Odds of the Game Chapter 10: Promotion/Publicity and Media Chapter 11: Representation Chapter 12: The Concert and Event Business Appendix A Appendix B Illustrations Index