You Already Know

A Financial Times best book of 2025 'This is the guide you've been waiting for' Steve Chen, co-founder, YouTube 'Masterfully reveals how to combine the rigour of data with the nuance of personal experience - and make better decisions in every aspect of life' Annie Duke, author of Thinking in Bets You Already Know reveals how to harness your intuition - your brain's natural blend of experience and data - to make smarter decisions and achieve more. Drawing on groundbreaking research and hundreds of interviews with top performers, Huang shows that gut instinct isn't random - it's trainable. With practical exercises and a science-backed model, she helps you transform intuition from passive hunches into a powerful, intentional tool for success.

Laura Huang is Distinguished Professor of Management and Organisational Development, and has held faculty positions at Northeastern University, Harvard Business School and the Wharton School, University of Pennsylvania. A Kauffman Fellow, she was a recipient of the 2020 Cozzarelli Prize given by the National Academy of Sciences and was named one of the world's best 40 business school professors by Poets & Quants. In 2021, she was included on the Global Thinkers50 Radar list. Her speaking and consulting clients include Google, Microsoft, Lululemon and Pandora, among others. She is also the author of Edge.