Creative Enterprise

In the face of unparalleled growth and a truly global audience, the popularity of contemporary art has clearly become a double-edged affair. Today, an unprecedented number of museums, galleries, biennial-style exhibitions, and art fairs display new work in all its variety, while art schools continue to inject fresh talent onto the scene at an accelerated rate. In the process, however, contemporary art has become deeply embedded not only in an expanding art industry, but also the larger cultures of fashion and entertainment.
Buskirk argues that understanding the dynamics of art itself cannot be separated from the business of presenting art to the public. As strategies of institutional critique have given way to various forms of collaboration or accommodation, both art and museum conventions have been profoundly altered by their ongoing relationship. The escalating market for contemporary art is another driving force. Even as art remains an idealized activity, it is also understood as a profession, and in increasingly obvious ways a business, particularly as practiced by star artists who preside over branded art product lines.

Martha Buskirk is professor of art history and criticism at Montserrat College of Art, MA. She is author of The Contingent Object of Contemporary Art (MIT Press, 2003) and co-editor of The Duchamp Effect and The Destruction of Tilted Arc: Documents.

Acknowledgments
Introduction
Chapter 1: Now and Then
Chapter 2: The Collection
Chapter 3: Kaprow's Vector
Chapter 4: When Is the Work of Art?
Chapter 5: Rebranding the Readymade
Chapter 6: Mobile Art Services
Index