The Decision Stack

Your teams don't have an execution problem. They have a clarity problem.
Most organisations have smart people, good intentions, and no shared context. The result? Teams that work hard but pull in different directions - and leaders who can't figure out why everything feels so slow. The Decision Stack fixes that.
The frustration is real. You've hired talented people. You've set ambitious goals. But somewhere between your vision and the daily decisions your teams make, the signal gets lost. Strategy lives in a slide deck from last quarter. Objectives don't connect to anything above them. And your teams - far from being empowered - are left guessing what "good" looks like, then waiting for permission to act.
This isn't an execution failure. It's an alignment failure. And in a world where AI is accelerating the pace of everything, the cost of that misalignment is compounding faster than ever. Your teams need strategic context to move quickly - and so do the AI tools you're giving them. Without clarity from vision through to action, neither your people nor your technology can deliver what they're capable of.
The Decision Stack is a practical framework for connecting the dots - from vision to strategy, strategy to objectives, objectives to the decisions your teams make every day. It's not another layer of process. It's fewer, better, and more connected ways of creating direction - so that everyone at every level makes better decisions, faster, without waiting for permission. That's how you turn strategic clarity into real momentum.

Martin Eriksson has spent three decades helping organisations figure out why they're stuck - and what to do about it.He's been building digital products since 1994, built SaaS before anyone called it SaaS, and has worked his way through companies of every size and stage: The Financial Times, Monster, Huddle, Covestor, Cazoo, and most recently as Product Partner at EQT, one of the world's largest private investors. Along the way, he's advised over 150 companies on the thing most of them were missing: not better tools or frameworks, but the connective tissue between their strategy and the people doing the work.Today, Martin works as a board member, strategic advisor, and leadership coach - helping founders, CEOs, and product leaders build the clarity their organisations need to move at pace. His most recent book, The Decision Stack: How Strategic Clarity Unlocks Organizational Momentum, distils everything he's learned about what it actually takes to align an organisation from vision to execution.As the founder of ProductTank, co-founder of Mind the Product - together, the world's largest product community, active in over 200 cities - and co-author of Product Leadership (O'Reilly, 2017), he has helped define the product management discipline and shaped the practices of a generation of product leaders.