Media Effects

Now in its fourth edition, Media Effects again features essays from some of the finest scholars in the field and serves as a comprehensive reference volume for scholars, teachers, and students.
This edition contains both new and updated content that reflects our media-saturated environments, including chapters on social media, video games, mobile communication, and virtual technologies. In recognition of the multitude of research trajectories within media effects, this edition also includes new chapters on narratives, positive media, the self and identity, media selection, and cross-cultural media effects. As scholarship in media effects continues to evolve and expand, Media Effects serves as a benchmark of theory and research for the current and future generations of scholars.
The book is ideal for scholars and for undergraduate and graduate courses in media effects, media psychology, media theory, psychology, sociology, political science, and related disciplines.
Chapter 16 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.

Mary Beth Oliver is the Bellisario Professor of Media Studies in the Bellisario College of Communications at Pennsylvania State University, USA, where she also serves as Co-Director of the Media Effects Research Laboratory. Arthur A. Raney is the James E. Kirk Professor of Communication in the College of Communication and Information at Florida State University, USA. Jennings Bryant is CIS Distinguished Professor Emeritus at the University of Alabama, USA.

1. A History of Media Effects Research Traditions 2. Media Effects Theories: An Overview 3. The World of News and Politics 4. News Framing Theory and Research 5. Cultivation Theory, Media, Stories, Processes, and Reality 6. Media Priming and Accessibility 7. Social Cognitive Theory 8. Currents in the Study of Persuasion 9. Narrative Effects 10. Media Choice and Selective Exposure 11. Media and Emotion 12. Media, Identity, and the Self 13. Media Psychophysiology and Neuroscience: Bringing Brain Science into Media Processes and Effects Research 14. Media Violence and Aggression 15. Media and Sexuality 16. Media Stereotypes: Content, Effects, and Theory 17. Eudaimonia as Media Effect 18. Advertising Effects and Advertising Effectiveness 19. Educational Media for Children 20. Media Effects and Health 21. Entertainment and Enjoyment as Media Effect 22. Video Games 23. Psychological Effects of Interactive Media Technologies: A Human-Computer Interaction (HCI) Perspective 24. Social Media 25. Effects of Mobile Communication: Revolutions in an Evolving Field 26. Virtual Reality in Media Effects 27. Cross-Cultural Media Effects Research