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This helpful resource will show you what you're doing wrong with selling and how to fix it. You make the right calls all day, you deliver your pitches flawlessly, and you donate to every one of your potential client's kid's school fundraisers. But you still aren't closing deals. What gives? Well, you're clearly screwing something up, and it's time you find out what it is. You aren't anywhere near your sales targets, and your bottom line hasn't budged since your started. Chances are it's not about what you're doing right--it's about what you're doing wrong. How Not to Sell is filled with interviews and stories of people who were being held back by the things they didn't realize were working against them. The workplace is a minefield filled with politics and unspoken rules. This book is here to teach you: - How you're screwing it up and what to do about it- How other people screwed it up before figuring it out- What you should stop doing immediately- What you should be doing more of Stop panicking and letting frustration hold you back. How Not to Sell is the tool you need to get out of your sales slump and make your numbers!
Mike Wicks is an award-winning author, collaborator, and senior writer at Kevin Anderson & Associates. He has managed several multimillion-dollar government programs, rebranded towns and regions, written economic development and tourism strategies, and created sponsorship programs for major not-for-profits. Wicks is also a well-regarded trainer, facilitator, and speaker whose clients have included national banks and multinational insurance corporations. Wicks has written and collaborated on over twenty books, e-books, and training manuals. Fire from the Sky: A Diary Over Japan won a silver medal for best military memoir of 2005, awarded by the Military Writers Society of America. He's a foodie, so when he's not writing he can be found in his kitchen preparing a gourmet meal.
