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AN INSTANT NEW YORK TIMES BESTSELLER AS HEARD ON CHRIS EVANS '10 OUT 10' What if the real obstacle isn't your effort, your discipline, or your circumstances, but what you believe is possible? Behind every endeavour are beliefs that shape outcomes. Most people never question those beliefs, even when they hold them back. Beyond Belief by bestselling author Nir Eyal (Indistractable and Hooked) reveals one counterintuitive truth: these beliefs aren't facts. They're tools. Understand how they work, and you can set them aside when they are unhelpful and replace them with better ones to change what's possible for you. Backed by the latest neuroscience and psychology research, Eyal shows you how your hidden assumptions filter what you see, what you attempt, and what you achieve, and gives you a clear, practical method to change them. Learn how to: - See what others miss - Beliefs filter your perception. Shift them, and options that were invisible come into view.- Stay grounded under pressure - Change how you respond to uncertainty so steadiness becomes your default, not something you force.- Break costly patterns - Improve your health, relationships, and career by removing interference - not adding more effort.- Expand what you think you're capable of - Your limits aren't fixed. They're learned. And what's learned can be relearned. Once you understand how belief really works, you can stop fighting yourself - and start building change that lasts.
Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
