Mastering the Rules of Competitive Strategy

The stakes are high and real. Money is spent. Personnel are committed in a battle for the triumph or downfall of a company. Yet, given the same circumstances, some companies continue to thrive while others wash out and become also-rans. In the end, it is the dynamics of the competitive marketplace, the quality of the organization's business plan, a

Strategy Rule 1. Shift to the Offensive: Turn a Risky Competitive Situation Into a Fresh Market Opportunity. Strategy Rule 2. Maneuver by Indirect Strategy: Apply Strength Against Weakness. Strategy Rule 3. Act With Speed: The Essential Component to Secure a Competitive Lead. Strategy Rule 4. Grow by Concentration: Deploy, Target, Segment. Strategy Rule 5. Prioritize Competitive Intelligence: The Underpinnings of Business Strategy. Strategy Rule 6. Align Competitive Strategy With Your Corporate Culture: The Lifeline to Your Organization's Future. Strategy Rule 7. Develop Leadership Skills: The Moral Fiber Underlying Business Strategy. Strategy Rule 8. Create a Morale Advantage: Engage Heart, Mind, and Spirit When all Else Fails. Strategy Rule 9. Strengthen Your Decision-Making Capabilities: Fortify Intuition, Enhance Business Experience, Expand Knowledge.