Eisenhower

Dwight D. Eisenhower is this nation’s most transformative public relations president, not because he was the best practitioner to occupy the Oval Office but because he embraced public relations as vital to American democracy. Understanding his belief in public relations is crucial to further understanding the man, the general, and the president.

Pam Parry

Chapter 1: Introduction Chapter 2: Public Opinion Wins Wars Chapter 3: Pennsylvania Avenue Meets Madison Avenue Chapter 4: The Presidential News Conference Chapter 5: A New Kind of Press Secretary Chapter 6: Breaking the Glass Ceiling Chapter 7: The Selling of America Chapter 8: Conclusion