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Using facts, figures, case studies and anecdotes, this book investigates why the denim industry has been so slow to adopt green technologies and offers practical solutions to designers and fashion executives who want to switch to cleaner manufacturing, including those working in the 'fast fashion' sector. It also offers advice to the eco-conscious consumer who wants to purchase denim more sustainably. It considers the full lifecycle of a pair of jeans from the cotton crop to disposal and presents examples of how to go green at different stages.
Paulina Szmydke-Cacciapalle is a Freelance Writer based in London, UK. She has gained extensive insight into the makings of fashion through her coverage at WWD (aka "the bible"), which serves senior fashion executives, designers, Wall Street analysts and the retail community as an independent and reliable source of information.
Foreword 1. History: Blue Blood 2. Psychology: Nothing Comes Between Me and My Jeans 3. Fiber: Picking the Cherries in the Crop 4. Chemistry: Getting Dirty With a Clean Conscious 5. From Recycling to Closed-Loop: Make Me Over 6. Economy: To Have or To Be? 7. Attention Consumers: Don't Panic, It's Organic 8. Future of Denim: Will It Be Blue? Conclusion
