Key Relationships

This book explores the governance and ramifications of managerial ties in China's B2B contexts, with the aim of uncovering theoretical mechanisms and practical strategies for effective management of these relationships.

Pianpian Yang is Associate Professor at School of Economics and Business Administration in Chongqing University, China. Her research focuses on strategic management, governance mechanisms, and ESG (Environmental, Social, and Governance). Liping Qian is Professor at School of Economics and Business Administration in Chongqing University, China. Her research focuses on supply chain governance and strategic change.

1. Introduction 2. Theoretical Foundation and Research Overview of Managerial Ties 3. Negative Effects of Managerial Ties on the Performance of Channel Members 4. Negative Moderating Effect of Managerial Ties on Other Channel Elements 5. Joint Moderating Effects of Macro-environment and Managerial Ties 6. Research Conclusions and Prospects