Shopping with Freud

What is a consumer? Shopping with Freud looks at some of the surprising ways in which the consumer subject appears in a range of writings - from literature to marketing psychology to psychoanalysis. Rachel Bowlby shows how ideas about consumption are brought to bear on contemporary conceptions of choice in areas that seem far removed from a straightforward matter of shopping. She also shows that arguments and assumptions about the psychology of consumers themselves throw light on genderal questions of human psychology.

1. Introduction 2. Promoting Dorien Gray 3. `But she could have been reading Lady Chatterley': the obscene side to the canon 4. Lolita and the poetry of advertising 5. A happy event: the births of psychoanalysis 6. Frankenstein's woman-to-be: choice and the new reproductive technologies 7. Make up your mind: scenes from the psychology of selling and shopping