Resistance and Persuasion

This book will focus on the important role of resistance in the persuasion process. It will be of interest to persuasion professors, researchers, graduate students, and practitioners in the fields of social psychology, marketing, and communications.

Eric S. Knowles, Jay A. Linn

Contents: Foreword. Part I: Introduction.E.S. Knowles, J.A. Linn, The Importance of Resistance to Persuasion. Part II: Nature of Resistance in Persuasion.D.T. Wegener, R.E. Petty, N.D. Smoak, L.R. Fabrigar, Multiple Routes to Resisting Attitude Change. K. Fuegen, J.W. Brehm, The Intensity of Affect and Resistance to Social Influence. Z.L. Tormala, R.E. Petty, Resisting Persuasion and Attitude Certainty: A Meta-Cognitive Analysis. P. Briñol, D.D. Rucker, Z.L. Tormala, R.E. Petty, Individual Differences in Resistance to Persuasion: The Role of Beliefs and Meta-Beliefs. R.J. Shakarchi, C.P. Haugtvedt, Differentiating Individual Differences in Resistance to Persuasion. Part III: Strategies for Overcoming Resistance.E.S. Knowles, J.A. Linn, Approach-Avoidance Model of Persuasion: Alpha and Omega Strategies for Change. S.J. Sherman, M.T. Crawford, A.R. McConnell, Looking Ahead as a Technique to Reduce Resistance to Persuasive Attempts. S. Dal Cin, M.P. Zanna, G.T. Fong, Narrative Persuasion and Overcoming Resistance. J.M. Quinn, W. Wood, Forewarnings of Influence Appeals: Inducing Resistance and Acceptance. B.T. Johnson, A. Smith-McLallen, L.A. Killeya, K.D. Levin, Truth or Consequences: Overcoming Resistance to Persuasion With Positive Thinking. J.Z. Jacks, M.E. O'Brien, Decreasing Resistance by Affirming the Self. B.J. Sagarin, R.B. Cialdini, Creating Critical Consumers: Motivating Receptivity by Teaching Resistance. C.P. Haugtvedt, R.J. Shakarchi, B.M. Samuelsen, K. Liu, Consumer Psychology and Attitude Change. Part IV: Conclusion.E.S. Knowles, J.A. Linn, The Promise and Future of Resistance and Persuasion.