Strategic Management

In a refreshing change from the usual economics perspective on the field, Richard Godfrey takes a wider view of strategic management, incorporating insights from the worlds of sociology, psychology, cultural anthropology, and philosophy, to highlight the complexity and plurality at the heart of the strategy discipline.

Richard Godfrey is Lecturer in Strategy at the University of Leicester, UK

1. What is Strategy? 2. Strategy: A Brief History 3. Strategy by design and an emergent critique (part 1) 4. Strategy by design and an emergent critique (part 2) 5. Constructing Strategy for the Multi-Business Firm 6. Constructing Strategy from the Outside-In 7. Constructing strategy from the inside-out 8. Creating Strategy through Value Innovation Case Study 1: IKEA: Daring to Be Different Case Study 2: Fast Fashion at Zara Case Study 3: Innovation and Change at Nike Case Study 4: Apple Inc. in 2014