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For Intermediate Microeconomics courses. Microeconomics and its role in decision making and public policy Microeconomics exposes students to topics that play a central role in microeconomics. From game theory and competitive strategy, to the roles of uncertainty and information, and the analysis of pricing by firms with market power, the text helps students understand what's going on in the world of business. It also shows students how microeconomics can be used as a practical tool for decision-making and for designing and understanding public policy. The Ninth Edition, Global Edition, further illustrates microeconomics' relevance and usefulness with new coverage and examples, and an improved exposition that is clear and accessible as well as lively and engaging. With Microeconomics, readers will be able to fully appreciate how a modern economy functions. Pearson MyLabTM Economics not included. Students, if Pearson MyLab Economics is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. Pearson MyLab Economics should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information. Pearson MyLabTM Economics is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
Part 1: INTRODUCTION: MARKETS AND PRICES- 1. Preliminaries- 2. The Basics of Supply and Demand Part 2: PRODUCERS, CONSUMRS, AND COMPETITIVE MARKETS- 3. Consumer Behavior- 4. Individual and Market Demand- 5. Uncertainty and Consumer Behavior- 6. Production- 7. The Cost of Production- 8. Profit Maximization and Competitive Supply- 9. The Analysis of Competitive Markets Part 3: MARKET STRUCTURE AND COMPETITIVE STRATEGY- 10. Market Power: Monopoly and Monopsony- 11. Pricing with Market Power- 12. Monopolistic Competition and Oligopoly- 13. Game Theory and Competitive Strategy- 14. Markets for Factor Inputs- 15. Investment, Time, and Capital Markets Part 4: INFORMATION, MARKET FAILURE, AND THE ROLE OF GOVERNMENT- 16. General Equilibrium and Economic Efficiency- 17. Markets with Asymmetric Information- 18. Externalities and Public Goods- 19. Behavioral Economics
